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Internet Marketing Strategies
Data Driven, Fact Based Internet Marketing
Our focus is on determining the size, nature and cost to realize Internet demand for our client's goods and services. We first define the client's opportunity by measuring search traffic pertaining to the client's products or services.
To date we have conducted over 20 search traffic studies to design Internet business models. Our approach is to first determine demand and assess the cost and feasibility or realizing demand, what if any website issues exist, all within the context of a client's budget and their preferred rate of growth.
As part of our "web due dillegence" we offer prospective clients free, marketwide demand tests for their products and services.
Facts in hand, we consult with clients and then design solutions which correlate to their existing strengths and opportunities. Our approach minimizes client risk by first defining the opportunity. We welcome the opportunity to work with internal or existing third party IT resources, web developers, as well as sales and marketing vendors and partners.
To contact us for a free initial consultation please call 727-599-9843 or complete and submit a contact form. We welcome the opportunity to provide a free initial consultation.
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Search Demand
Measurable in all meaningful ways, Internet search traffic underlies and defines what opportunities exist and what strategies and solutions will lead to success.
The starting point for creating an Internet strategy should be measuring precise search term usage, and including but not limited to the geographic distribution of search traffic.
Our recent projects have included measuring worldwide search traffic, local, regional and national demand for medical, information technology as well as commercial and residential real estate.
In our experience, designing an effective strategy and deploying a cost effective, usable solution inevitably begins here, defining the web marketplace. Also important to most effective solutions is an awareness of search engine market share, which impacts how an effective solution must be developed and maintained. It is only with this knowledge in hand that techniques, whether SEO (Search Engine Optimization) or PPC (paid placement advertising) have any real value.
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Global Search Engine Share
June 2010 - Updated July 22, 2010
≥ Google - 85%
≥ Yahoo - 6%
≥ Bing - 3%
≥ Others - 6%
Of paramount importance in devising and developing an effective web marketing presence, search engine market share is often overlooked by business and web professionals alike. Search engine traffic across the Internet, is constantly monitored for market share, I.E. which search engines are the origination point for search traffic. Widely reported on a broad stroke (global) level, extremely detailed search engine market share data, incorporating numerous metrics (including share by metro area) can be purchased from a number of sources. .
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